How Not to Do SEO in the Era Of Penguins and Pandas
In light of Yahoo recent major upgrades, Penguin and Panda, it is a a pity to see exactly how many doubtful Seo (SEO) "experts" and bureaus are still endangering their standings and doing more harm than good to customers by trying to utilize dodgy techniques to improve website visibility and traffic. They've been exhibiting precisely the kind of behavior that Yahoo along with other search engines have been planning to eliminate.
To prevent ending up searching engine dark guides, avoid doubtful strategies and procedures, and utilize only genuine, proven way to improve your site's SEO qualifications. If searching for ideas and motivation, visit sites and message boards using a good reputation in the marketing world, like E Consultancy, SEO Moz, and Graywolf's SEO Blog.
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In short, the Google Panda update was started to penalise web sites that look and feel "spammy", while Penguin handles sites presenting an abnormal seeming backlink account.
Long-gone are the days when websites full of key words out-performed others in search engine outcomes pages. This can actually harm your website's performance as an alternative to enhance its chances.
To help realise the severity of the faux pas, put your self in a site consumer sneakers. It's quite easy tell when copy continues to be written for search engines as opposed to the eye. This actually does not make a good impression of all customers, and will probably lead to a high bounce rate.
Diversity has never been as important, and natural diversity at that. Investing in website links and getting involved in link-farms is to be prevented at any cost if you don't see becoming penalised by the likes of Yahoo who is now able to smell dodgy scams from a mile away.
Instead, time needs to be dedicated to building relationships with writers whose backlinks can mean a good deal to sites of all proportions. Though a relatively aged process, additionally, it is still worth submitting websites to reputable enterprise directories.
Social media strategies can significantly help in acquiring normal backlink users as folks reveal content according to their interests.
SEO must consider internal connecting constructions. Similarly to key word stuffing, inner linking musn't be overstated both. Again, put yourself in a person shoes to understand if a link looks natural, and whether the anchor text suits the circumstance. Unclearly placed internal hyperlinks stand out as a sore thumb to both customers and search engine spiders.